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UMKC was leading multiple community-based health initiatives to reduce health disparities across Kansas City’s most underserved communities, addressing needs such as COVID-19 education, chronic disease prevention, faith-based engagement, and long-term wellness. The challenge was ensuring complex health information was trusted, clearly understood, and actionable across diverse audiences, while maintaining distinct program identities within a unified UMKC ecosystem and delivering outreach that worked effectively in real-world community settings.
Messenger Ink partnered with UMKC to develop a unified yet flexible visual brand system across four major initiatives—Our Healthy Kansas City Eastside, Our Healthy Jackson County (OHJC), A Faithful Response, and FIT4LIFE—designed to bring clarity and cohesion to a complex public health ecosystem.
Our role was to translate multifaceted health initiatives into clear, culturally aligned, and community-forward visual communication that could meet people where they are. The work included visual brand direction for each initiative, logo systems and sub-brand marks, community-friendly color palettes and typography, and a full suite of educational and promotional collateral including flyers, posters, banners, large-format signage, T-shirts, and event materials to support in-person engagement.
Each design system was intentionally crafted to feel approachable rather than institutional, culturally respectful to faith-based and neighborhood audiences, highly legible in active community environments, and scalable across print, apparel, and public-facing events.
The visual systems created by Messenger Ink supported large-scale community impact across Jackson County and Kansas City by helping UMKC engage residents clearly and consistently.
This project succeeded because the design wasn’t decorative. It was infrastructure. By treating visual identity as a tool for education, trust-building, and participation, Messenger Ink helped UMKC meet people where they already were and move them toward healthier outcomes.
This is design in service of public good.
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