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by CrowdyFlow
Messenger Ink illustrated and collaborated on two original poster designs alongside CHRW Advertising, drawing inspiration from classic travel and aviation imagery. For Those With a Highly Developed Sense of Adventure uses a high-altitude aircraft motif to reinforce The Roasterie’s air-roasting process and spirit of exploration, while See Your Barista presents a warm, destination-driven cityscape that positions baristas as the final stop before departure. Together, the pieces blend rich color, geometric form, and custom typography to evoke timeless travel ephemera with a distinctly modern sensibility.
The campaign resonated with both audiences and industry peers, earning a Regional Omni Award for Advertising and reinforcing The Roasterie’s brand story rooted in altitude, craft, and exploration.
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