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Case Study: With fall’s arrival, NBC rolls out new TV shows. Messenger Ink developed identity titles for its pilot season, collaborating with their design team on Chase, Next, The Cape, The Event, and Garza.

From Emmy Award-winning executive producer Jerry Bruckheimer (CSI franchise, The Amazing Race, Pirates of the Caribbean) and Jennifer Johnson (Cold Case) comes a lightning-fast game of cat and mouse that drops you right in the middle of the action. U.S. Marshall Annie Frost (Kelli Giddish, Past Life) likes to stay one step ahead of the outlaws. As far as this cowboy-boot-wearing girl is concerned, they can run, but they can’t hide from her forever. Annie has a sharp mind, a big heart, and an attitude to match. Throw in a unique perspective and personal style, and she is the reason you don’t mess with Texas. Jump aboard this rollercoaster ride. It’s all about the thrill of the chase. one-hour drama

NBC UNIVERSAL, Brand Extension and TV Show Title Development

NBC presented several of the shows identities to the producers, and we landed Chase, selected by Producer Jerry Bruckheimer. We all were so excited to our original art on major broadcast television.

Additional Identities

Proposed identities for the Fall Pilot Shows that were presented to the internal NBC creative staff and the shows partners, like J.J. Abrams, Jerry Bruckheimer, Ron Howard, Brian Grazer, Steve Carell, Cindy Chupack, David Shore, David E. Kelley, Paul Reiser, Adam Carolla and James Burrows.

NEXT more.reiser

Paul Reiser’s back on television and he’s playing…Paul Reiser. From Jonathan Shapiro (Boston Legal) and Paul Reiser (Mad About You) comes a comedy based on Reiser’s real-life experiences. Paul plays himself, an ex-TV star who’s searching for his next big gig. As Paul waits for that day to come, he spends time with his family and a group of guys who still think they’re 25. It’s all fine, as long as he doesn’t get caught doing something embarrassing that ends up on TMZ.

THE CAPE more.hope

From the visionary team of Gail Berman and Lloyd Braun comes an imaginative adventure about a dad who would do anything to protect his family. Officer Vince Faraday was a good cop trying to clean up a corrupt city. Framed for murder and left for dead, he suddenly found himself separated from his family and forced into hiding. Now, inspired by his son’s favorite comic book hero, he’s taking the law into his own hands, and playing a deadly game of chess with the powerful kingpin who framed him. With the hope of one day reuniting with his family, The Cape is sending a loud message to all criminals…run. one-hour drama.

When do they work well, and when do they on us and finally, when do we actually need how can we avoid them.

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