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Messenger Ink collaborated with BWHI on the groundbreaking documentary ME Period, working alongside GoodWiggle Studio to develop a cohesive and authentic TV brand identity. The project elevated the film’s presence across broadcast, festivals, and community events while honoring the legacy of health activism that inspired it.
Client:
Black Women’s Health Imperative (BWHI) – the first nonprofit organization created by Black women to protect and advance the health and wellness of Black women and girls.
TV Brand Identity:
Created a strong visual identity for the ME Period documentary to align with BWHI’s mission and resonate with national audiences.
Motion Graphics & TV Cards:
In partnership with GoodWiggle Studio, developed branded lower thirds, title cards, and transitions for the film.
Collateral Design:
Designed event posters, flyers, and additional branded materials with clear usage guidelines for screenings and promotions.
Festival-Ready Assets:
Produced marketing tools that supported the film’s selection in multiple festivals, including ESSENCE Film Festival, Black Girls Rock! Film Fest, and Martha’s Vineyard African American Film Festival.
Authentic Storytelling:
Featuring Tabitha Brown and Sheryl Lee Ralph, the film sparked honest conversations about puberty, periods, and health within the Black community.
Award-Winning Recognition:
ME Period won the Audience Award for Best Feature Documentary at the 2024 ESSENCE Film Festival in New Orleans.
Powerful Screenings:
On October 25, 2024, BWHI hosted a private Los Angeles screening at The MiracleTheater with 375 guests, including Tabitha Brown and her daughter Choyce as honored guests.
Cultural Legacy:
Inspired by BWHI’s founder, Byllye Avery, and her 1987 film On Becoming a Woman, ME Period continues the legacy of empowering conversations around Black women’s health.
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