Pokémon GO
PACKAGING DESIGN

THE CHALLENGE

Pokémon Go has so many followers the partnership between them and Sprint was a great one to take advantage of with all the many gamers around the United States. Many fans far and wide came to collect their badges.

The much-anticipated and exclusive Trainer Level Badges are in stock at participating Sprint stores NOW! These sew- or iron-on badges are available to Trainers who stop by a Sprint store (also identified as Pokémon GO Gym) – available only while supplies last.

These badges are a great way to show the world that you have reached impressive milestones while playing Pokémon GO. While at the store, you can pick-up your Level 10, 20, 30 or 40 badge, sign up for Trainer Rewards, recharge your batteries, and most of importantly… have fun.

When you’re in the store, make sure to also ask the sales representative about the Pokémon GO Sprint Super Pack, which includes a $50 value of Ultra Balls, Lucky Eggs, Pinap Berries, Lure Modules, Incense and more. Trainers can also receive moto e4 smartphones for the whole family.

SERVICES PROVIDED

Discovery & Strategy
Design
Packaging Design
Collaborators
Jamie Hall

“Welcome to a world of innovative millennials, the Fame Market, you ain’t seen nothing yet.”

THE APPROACH

Digital influencers, Live interactive events, aspiration and the investment into the millennial market. The brand pillars fell under the guides of: Strength, Freedom, Aspiration, Grit, and Knowledge. Our market approach for this millennial group of self-starters who had different backgrounds, different walks of life and various passions for life. We decided to identify the brand with a crest, that would embody the inspired attitude of this market, Freedom, Strength, and Aspiration. Attached with the imagery was the font, Avant Garde to promote Freedom and Strength.

Digital Influencers and Live Events: We strategically partnered with influencers who were leaders of their industry. We not only utilized their services but also made them apart of our Live Interactive Events. If the market is reflected in a positive aspirational way, then there will be room for exponential growth.

The Print and digital collateral material reflected the look and feel of the brand. The connection between the brand and the audience was crucial. This was our three-prong strategy: industry leaders, communication on digital platforms, Live interactive events and the result of that cross-platform language grew the audience of Club Release, in a 6-month timeline.

Creativity Collaboration Community
Expanding our global community through a shared value exchange, while redefining American Culture in the creative economy.

Creativity
Our F.A.M.E. Marketing(Fashion, Art, Music, and Entertainment) approach to connecting businesses to creatives to a shared community through live interactive events.

Collaboration
Launching of the idea, a platform for all, digital, print and live interactive events. Taking American Dreams and sharing them on a global stage.

Community
Our live interactive events and social media set the stage for this market to connect and share goals. Each one of our events was themed, such as Pink and Black Ball (Susan G. Komen Breast Cancer Awareness), Winter Fantasy, Cover Shoot Party and Heat. Social Media was a major component of our marketing approach, not just taking advantage of the technology but the use of influencer marketing skyrocketed our Brand. Influencers were not only apart of the advertising but the events themselves. Influencer marketing: (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

THE OUTCOME

Club Release became the #1 social media company in the region with 50,000 visitors a month to the website, averaging 65 clicks per visit. An average of 2000 people attended Club Release interactive events. Club release also garnered 36% market share. Companies who sponsored saw at least a 7% return on investments.

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Let’s Talk About Your Brand

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CALL: 816.914.3518

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