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Nenuya Centre, Elia Street,WeDevelopment Federal Credit Union (WDFCU) was founded to address a critical gap in the Kansas City financial landscape: the lack of accessible, community-focused banking options for underserved populations. The National Credit Union Administration (NCUA) chartered WDFCU in 2022 as part of its Small Credit Union and Minority Depository Institution (MDI) Support Program, recognizing the urgent need for financial services tailored to unbanked and underbanked individuals.
However, launching a new credit union—especially one focused on financial inclusion—requires more than just regulatory approval. WDFCU needed a strategic brand identity, messaging framework, and community engagement plan that would not only attract members but also establish long-term trust.
This is where Messenger Ink stepped in.
WDFCU was built on the principle that financial empowerment leads to community transformation. Messenger Ink developed a brand direction that positioned WDFCU as more than just a credit union—it’s a movement for economic equity and wealth-building.
This strategy is encapsulated in the tagline:
“We Build Community.”
It’s more than a slogan—it’s a mission statement that reinforces WDFCU’s commitment to financial education, flexible credit solutions, and reinvesting in the community.
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